SEO Audit Frequently Asked Questions

SEO Audit Frequently Asked Questions

An SEO audit is a starting point for monitoring your ranking in major search engines like Google or Bing. SEO, or search engine optimization, allows small businesses to bolster their online presence by ranking for keywords and phrases that matter to their industry and business. SEO audits are important because consistently monitoring how your website ranks – and making small tweaks to keep it on the first page of search engine results – impacts how many new customers can find out about your brand.

Why do I need SEO?

When you think about your own online habits, where do you go first when you want to find information? Most likely, you type in a quick Google search on your phone while you’re on the move. These stats are great indicators of how most people search online, and the impact search engine optimization can have on your business by making your website easier to find.

  • 94% of total organic traffic filters through Google search results
  • 82% of smartphone shoppers conduct ‘near me’ searches
  • 72% of consumers who did a local search visited a store within 5 miles

Statistics via Hubspot.

What is SEO, and why does it need to be audited?

Search engine optimization (SEO) is a multi-dimensional, strategic approach to getting your company’s website or service found on the internet. It’s important to check on how your company is ranking for keywords related to your business, so that you stay on the first page of results and can be more easily found by potential customers. There are different ways to do this based on your industry and how you do business. What stays consistent across industries is that customers typically won’t navigate past the first page of results for the product or service they’re looking for. Not appearing on the first page of results severely impacts the amount of potential customers viewing your website. SEO directly impacts your bottom line, and an SEO audit is a check-up to see how healthy your company is online.

Why is my website not showing in search results?

When your website isn’t showing in search results for specific keywords, there are usually a couple of factors at play: domain authority and long-tail keywords.

Domain authority favors larger competitors who have been around for a while. To increase your domain authority:

  • Build out your website with internal links between pages and blog posts.
  • Generate backlinks to your website through press hits, guest blogs, product roundups / rankings.
  • Be patient and keep optimizing. Sometimes it can take 6-12 months to rank for competitive search results.
Long-tail keywords are groups of keywords, or a key phrase, that typically involve more specific information about your business like your location or the names of products or services.
  • Pro: The more specific the keyword (long-tail), the better your chance of ranking high in results.
  • Con: The more specific the keyword, the less people will see your content.
  • Takeaway: Blog about a mix of general and specific keywords related to your business.


When is the right time for an SEO audit?

SEO audits are great for when you’re ready to get serious about being found online, thinking of starting up a blog, wondering why your business isn’t appearing in search results, re-evaluating your content strategy, or all of the above. You don’t need an audit every month, although you do want to keep an eye on SEO regularly, but we recommend a full audit every time your business goals or objectives change to have a content and web strategy that supports the new goals.

How much does an SEO audit cost?

Because we want to make digital marketing accessible to small- and medium-sized businesses, we don’t charge retainer fees. Retainer fees can range from hundreds to thousands of dollars every month, which is where the real savings happen at Blüm Agency. We work on a per-project basis with a scoped number of hours or with an hourly cap within your budget – the decision is in your hands!

What do I get from an SEO audit?

SEO audits direct you in your blogging and content strategy, to ensure you focus on creating content that people are actively searching for and want to interact with, view, or read. An SEO audit from Blüm Agency gives you structure and strategy for your website and content strategy, as well as a list of keywords that will most directly elevate your online presence. You will also gain access to our process for writing a blog post, with applicable tips for incorporating keywords into your blogging strategy.

Why choose Blüm Agency to audit your SEO?

Our SEO audit services are priced competitively, but where we outperform competitors comes down to our deliverables and the reasons why we’re in business. At Blüm Agency, we provide high-quality SEO audits and other digital marketing services at prices all companies can afford. Our mission to empower as many women with the flexibility to balance careers and personal lives through remote work and access to professional development programs also sets us apart. Click here to learn more about what makes Blüm Agency different from other agencies.

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