Website Redesign Case Study

How a website redesign caused a 48% reduction in bounce rate.

Your bounce rate indicates how quickly people leave your website. Google uses bounce rate as a factor for rankings in search engines. When a website has a lower bounce rate, it can rank higher in searches.

 

Designing a good user experience allows potential clients to explore and spend more time onsite, creating opportunity for conversion, and reducing your bounce rate in the process.

 

After this website redesign, the bounce rate for organic traffic fell from 62.28% to 32.35% within 1 month, which translates to more people spending longer periods of time onsite.

Device Frame

What We Did

Updated website layout and structure

 

Optimized copy and menu hierarchy for SEO

 

Fixed mobile-specific bugs within navigation

 

Added clear pricing and contact information

Our Web Design Process

Initial Meeting

45 Minutes

Discuss questions, web design process, pricing options, and next steps.

Mood Board Creation

Within 1 Week of Contract Signing

Mood board delivered to ensure visual alignment before website development.

Website Design

Within Two Weeks of Mood Board Approval

Web design to develop previously discussed pages and features.

Final Walkthrough

Last Week of Website Design

QA, testing, call to walk through website and WordPress CMS training.

“I highly recommend Alexa with Blüm Agency to help with boosting your company’s digital marketing presence. Alexa edited my keywords on blogs, updated my website, and it made it easier for clients to contact me directly via a button on my website. The technical features she added to my website helped to boost my rank online and in search engine results.

Jayma Jamieson

OUR PACKAGES

Website Design Packages

Full Launch Package

A-La-Carte Website Design

Website Design & Development

Website Design & Development

Website Design & Development

Mood Board Creation

Mood Board Creation

Mood Board Creation

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Domain Setup, Theme Purchase & Installation

Domain Setup, Theme Purchase & Installation

Domain Setup, Theme Purchase & Installation

Pre-Launch Testing & QA

Pre-Launch Testing & QA

Pre-Launch Testing & QA

1:1 CMS Training & Guide

1:1 CMS Training & Guide

1:1 CMS Training & Guide

Custom Branding (Logo, Fonts & Color Scheme)

Custom Branding (Logo, Fonts & Color Scheme)

Custom Branding (Logo, Fonts & Color Scheme)

Keyword & Competitor Research

Keyword & Competitor Research

Keyword & Competitor Research

Marketing Strategy Session

Marketing Strategy Session

Marketing Strategy Session

Launch Strategy & Support

Launch Strategy & Support

Launch Strategy & Support

Payment Plans Available

Payment Plans Available

Payment Plans Available

One Month Delivery*

One Month Delivery*

One Month Delivery*

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